Hydrating actives for men's skin

No matter your age, skin type, or genetics, good hydration is synonymous with healthy, beautiful skin. Only by starting with hydrated skin can we add cosmetics specifically formulated for each skin type.

Here is a list of some of the most effective moisturizing active ingredients:

Hyaluronic acid: It can retain up to 1000 times its weight in water without feeling greasy. It's ideal for all skin types, especially dehydrated skin. Remember to check if it's low molecular weight (penetrates the skin and plumps from within) or high molecular weight (creates a layer on the skin that retains moisture).

Glycerin: Attracts and retains water in the skin, keeping it soft and supple. It's excellent for sensitive skin and works well in combination with other ingredients.

Urea: This compound is a gentle humectant and exfoliant that helps moisturize while removing dead skin cells. It's ideal for very dry or rough skin and is often found in creams for areas like heels and elbows.

Ceramides: Ceramides are lipids that occur naturally in the skin barrier. They help retain moisture and protect the skin from external factors, making them essential for dry and mature skin.

Aloe vera: If you shave daily, aloe vera is the ingredient for you: Rich in antioxidants and vitamins, it moisturizes and soothes irritated or inflamed skin. It also has healing and cooling properties.

Panthenol, or provitamin B5: along with aloe vera, it's an effective moisturizer that soothes and repairs the skin, promoting its regeneration. It improves elasticity, reduces redness and irritation, and strengthens the skin barrier. It's ideal for sensitive, dry, or damaged skin, leaving it soft, hydrated, and protected.

Squalane: A lightweight emollient that hydrates and softens the skin without leaving a greasy residue. Derived from plants such as the olive tree, it strengthens the skin barrier, improves elasticity, and is suitable for all skin types, even sensitive skin. It also helps reduce redness and irritation.